Strengths
Firstly, it has good customer services. Its one-click service function lets customers feel a sense of immediacy when ordering online and satisfied with the improved electronic confirmations service.
Moreover, it has fast access to supply which means when customers find the products and click the order key. The data of order will be transferred to one of Amazon's servers. Then inform the employee to take the product and pack them by customer's desired.
Furthermore it is internationally recognized so anyone who wants to buy books online will first go to Amazon. Amazon uses online advertisements and referrals from their customers to inform people of their services.
Finally it provides safe and convenient shopping services. Credit card transactions can reduce the risk of being robbed or losing cash. Customers can avoid exchanging currency.
amazon.com - strengths
